What is Branding
Branding is one of the most important aspects of any business, large or small. A brand is typically comprised of a name, tagline, logo or symbol but can also refer to the overall experience a customer undergoes when interacting with your business.
Your brand represents your business and tells your customers what they can expect form your products or services. It differentiates you from your competitor and is your identity. It helps make you memorable and encourages consumers to buy from you.
The most important part of your brand is your logo. All aspects of your business should integrate your logo, from your website, packaging, vehicles and promotional material. Place your logo everywhere but be consistent.
In order to have an effective brand it is important to create brand standards for your marketing material. It’s important to use the same colour schemes that tie into your brand and create a look and feel that best communicates your business. This look and feel should be applied to all visual materials both online and offline.
At Darklab we aim to create a brand that works best for you and gives you a major edge in an increasingly competitive market.